News Updates‎ > ‎

Bruce Springsteen Will Appear In Jeep Super Bowl Commercial

posted Feb 7, 2021, 9:20 AM by Brandon Thompson
The rumors were swirling and now we know they are true. Bruce Springsteen will indeed be featured in a two minute soliloquy today during the Super Bowl. The advertisement is titled "The Middle" and features Bruce talking about reuniting America and looking forward to road up ahead. There is a beautiful score that was written by Bruce Springsteen and his producer, Ron Aniello, that has a very Western Stars type of vibe. Springsteen worked closely with his well known movie producer Thom Zimny to put this together for Jeep. It's important to note that this is Bruce Springsteen's first ever commercial with a major corporation. Check it out for yourself below or wait to catch it during the big game later this afternoon. 

Here is the script written out: 

There's a chapel in Kansas. 
Standing on the exact center of the lower forty-eight. 
It never closes. 
All are more than welcome. 
To come meet here, in the middle. 
It's no secret… 
The middle has been a hard place to get to lately. 
Between red and blue. 
Between servant and citizen. 
Between our freedom and our fear.
Now, fear has never been the best of who we are. 
And as for freedom, it's not the property of just the fortunate few; it belongs to us all. Whoever you are, 
wherever you're from. 
It's what connects us. 
And we need that connection. We need the middle. 
We just have to remember the very soil we stand on is common ground. 
So we can get there. 
We can make it to the mountaintop, through the desert... 
and we will cross this divide. 
Our light has always found its way through the darkness. 
And there’s hope on the road… up ahead.

Bruce Springsteen Jeep Super Bowl Ad